No matter whichever platform you are using for marketing, tracking your metrics and analyzing your results are very crucial to achieve success. Not only it helps you in knowing where you are reaching, how to get a fix and get back on track.
Instagram has become the new social media sensation. It is a social media platform which is fueled with pictures and video which has given a new dimension to visual marketing. This platform has become one of the best to narrate the brand story visually and encourage the consumers to generate and share the real-time activities in the form of pictures and short videos which can be good engagement techniques for a brand.
Using Instagram for marketing purpose has become very popular and is rapidly growing with over 70% of the companies using this platform in 2017. It is important that you use this platform for your business, but once you start, it can be difficult to detect whether you’re truly successful. Without having a clear picture of the right metrics, you’ll never know if you could be doing more to engage your audience or grow your following.
Ways by which brand’s use this platform- Instagram for Marketing
There are various ways for how marketers can use Instagram for marketing. Some of the ways are listed below:
- Running contests, giveaways to increase engagements among the followers
- Encourage people to post pictures using the brand’s hashtags
- Conducting influencing activities through the platform
It is important to keep track of your activities for the key to success. We have curated some of the best Instagram analytics tools to keep track of your progress.
Best Instagram Analytics Tools
If you own a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insight. This tool gives you insights on basic stats about your posts, profile views, and conversions. The best part is that you get data on Instagram stories as well, including reach, website clicks and more.
The tools give deep-dive information about your audience, like their location, gender, most active time of the day, etc. Additionally, you can notice and then compare your organic post with the promoted post to figure out what is working best for the brand. But unfortunately, there is no desktop version within this app. This tool provides a good basic overview of your analytics for both individual posts and account as a whole.
It is a free tool which offers deep-dive stats about engagement. The tool shows you total engagement, and how that engagement measures up to the past posts. There is a scorecard you get through this tool which highlights your Instagram performance for any given time period.
This must be not the most appealing tool as compared to others in the list. But the tool offers critical information, including your most liked and most commented on the post. Additionally, the tool also generates Instagram Report, which compares your own Instagram account with your competitor which can help you fall in the industry and see what you can do to improve.
Squarelovin is the one-stop solution for those systematic marketers, who are keen to track the performance of their Instagram business profiles on monthly, daily or even hourly bases. Additionally, this tool offers insight into your follower’s interest. And you can also know what is the best time to post, depending on when are the followers most likely on the app.
I would like to recommend, any business to at least try to use a free Instagram analytics tool to assess the performance of your Instagram business page and bring actionable changes accordingly for your business.