digital marketing

How to get your Digital Marketing Internship?

Digital Marketing industry in India has a booming career today. In a country like India, which has a rapid growth economy, it is expected to have a very high significant growth in a digital marketing career. If you are planning to pursue a digital marketing course in Noida, then this is the right time to enroll in a particular course. Here we are going to discuss How to Get Your First Digital Marketing Internship in 2019?

  1. Naukri has 290569+ jobs on Digital Marketing
  2. Monster has 65000+ jobs on Digital Marketing
  3. Shine has 55000+ jobs on Digital Marketing
  4. Times Job has 57000+ jobs on Digital Marketing

Digital Marketing as a subject is very vast. Digital Marketing is one of the most in-demand skill set which people are opting for massively. It is estimated that more than 18, 00,000 digital marketing jobs will be present in the market by the end of 2020, that’s a great opportunity for the people with in-depth knowledge in this particular space. Now is the best time to grasp digital skill sets.

Tips to Get your First  Digital Marketing Internship

Digital Marketing jobs are waiting!!! Ace up! Master the skill of digital marketing. There are various digital marketing institutes in every nook and cranny. But choosing the best digital marketing institute among all is a task.

Digital Marketing is a domain in which you need to gain practical exposure to get succeed and build a rewarding career. Hence, an internship or job is very crucial to gain relevant experience and brush up your skills. If you’re looking to get a digital marketing internship in 2019, there are things you can do, for free to make your application stand out.

1. Build a website of yourself

Get Your First Digital Marketing Internship in 2019
Build a website of yourself

One of the crucial aspect of the first thing in the interview which stands out is that you have something of your own or not i.e.; your website. For a digital marketing interview, the interviewer asks for either your LinkedIn or website URL. Over the past couple of years, there has been a significant increase in the applicants that are coming to the organization with the website they have built themselves. And this has a very positive impact in the mind of the recruiter.

Also, the truth is that with the tools, publishing platforms, and CMS, it is not too difficult for a newbie to build his/her own website.

2. Live your passion and never let it die

Get Your First Digital Marketing Internship in 2019
Live your passion and never let it die

The best part is making your passion in a portfolio with digital marketing. Working in this profile allows you to live your passion. For example, if you have a passion for books and you love reading, writing and reviewing about books. You can build a blog for yourself that will talk about different kind of books.

You can start off by a simple blog and later on, you can add analytics to it, implement social media strategies and SEO strategies and further look to expand. That is the kind of experience you can give yourself, simply by applying your digital marketing interest to your passion.

WordPress is a great resource for these types of sites – and again, it’s free. So pick your passion, and create a blog. Then, use some of the resources below to expand your digital empire!

3. Skills & certifications over the degree

Get Your First Digital Marketing Internship in 2019
Skills & certifications over the degree

An undergraduate degree in marketing, communication, and design is nice but most importantly not very much necessary in the digital marketing domain. Therefore, the degree is not 100% necessary but skills as well as certification is important and adds value or weight age to your CV. Also, interviewers look for those resumes which they feel are more into certifications, past experiences, and required skills.

Hence, in this domain, practical knowledge is very much essential to stand out and get an edge over others.

If you take our suggestion, we would request you to opt in for a digital marketing course in Noida. As this domain is booming and it is the most in-demand skill set one can grasp. There are various institutes offering digital marketing, one of these is DigitalMantra. The institute offers professional digital marketing training courses in Noida Delhi NCR to help you build a career or start your own business.

4. Networking is the key

Get Your First Digital Marketing Internship in 2019
Networking is the key

One of the crucial factors, while you are stepping into your professional life, is to build a strong professional link. These professional contacts will help you in some of the other stages in your professional life. To be honest, the initial review can often consist of less than a minute to review the resume. But on the other hand, a position recommended by someone that met an applicant at a networking event can do a lot to move the person forward.

One of the important parts of networking comes after networking itself and it is follow up. Don’t think that your task is over if you have given your resume to someone at an event. Instead, you need to make sure to take their contact information so that you can reach out afterward and build a great professional bond.

5. Ask for as many feedback’s as you can

One of the major thing that might not look that much crucial but eventually it is to ask for feedback. If by chance you are not selected or they didn’t hire you then the candidate must ask for feedback which will be helpful for life long. These feedback/suggestions can make you avoid those mistakes which you might have done at this interview.

Therefore, these are the 5 things you can do to make your application stand out from others which will help you get practical exposure through an internship that will ultimately lead you to build a rewarding career.

 

Read More: Restart your career ladies with digital marketing

Restart your career ladies with Digital Marketing

The scope of digital marketing in India is enormous. There are vast opportunities in this domain as it is the most booming sector in the industry. Also, women have been closing the gender gap when it comes to education. No wonder, there was also a time when women were barely limited to their day to day household activities or just taking care of babies.

Now, the role of women is more improvised with the help of education. Today women are more educated and capable of living independently. However, there is still a section of women in the society who even after completing the desired education are still stuck in the same routine of household work.

No wonder, it’s no wrong in being a housewife but you will find these housewives to be educated and using technology to stay updated all the time. Whether they are using Facebook to chat with friends, ordering food online, watching YouTube video etc. Therefore, these technology friendly ladies can gear up and use their tech addiction into big-time independent earning.

How Digital Marketing?

Digital Marketing is a huge platform for job seeker and freelancers to earn a livelihood. This is a domain which is much in demand and has become a necessity for any business regardless of its size to do digital marketing.

Still muddled how digital marketing can be helpful for women to restart their career? Don’t worry this blog will help you understand this. Housewives can restart their career if they learn digital marketing and, earn independently.

Why housewives should opt for Digital Marketing?

1. In-demand profession

This field is very booming and various job opportunities. It is also considered as one of the Top 5 trending profession around the world with scientists, engineers, doctors, and teachers. In this era of digital, everything is depended on the internet, from ordering food online, booking air tickets, shopping to paying bills.

Every business is targeting its audience (online customers) on social media platforms or running advertisements on Google or Social media platforms to advertise their products/ services. For all this, businesses need skilled individuals in the field of digital marketing. And the best part of this field is that you can handle all the marketing tactics even through your home.

2. Easy to learn

Learning digital marketing is easy as compared to other professional studies. You can learn digital marketing through YouTube videos, blogs, and e-books. But it is always advisable to learn from an institute that offers digital marketing learning. It is a short term course which will help you in giving a deep understanding of the course. Also, investment in learning digital marketing is low. There are various institutes offering the course with different modules and course duration. Hence, the course available in the market ranging from approx. Rs. 15K to around 65K depending on various factors. Therefore, there is no harm in investing this amount to add the most trending skill set.

3. Freelancing Opportunity

As far as restarting the career is concerned of a woman, she would need some time for her family as well. Hence, learning digital marketing will boost the chances of having freelancing opportunities and earn a good amount simultaneously. The companies are in need of digital marketers who can help them with their internet marketing and this is the job profiles which do not require physical presence in the office i.e., you can work from home as well. Therefore, the companies are also looking for a freelancer who can sit at home and work at an affordable cost.

4. Fulfill your dream of being an entrepreneur

Sometimes, women do have a dream of starting their own and be independent. But, most of the times things don’t go plan due to many responsibilities. If you fall in this league, you can start living your dream by learning digital marketing.

For example: If you want to set up your online store and market your product/services in the best way possible or you can start off by writing too if it is your passion by starting your own blog.

5. No need to leave your home

As mentioned above you can work while sitting at your home. The best part of the industry is that you don’t need to work for 9 to 5 shift and leave your home daily and go to the office to satisfy your financial and career needs. All you need is on point digital marketing skills and the internet to perform all your core activities.

 

Digital Marketing is the booming industry. You don’t need a particular qualification; all you need is the knowledge of the internet and passion to live your dreams. And being a housewife of this era, digital marketing can provide a platform to explore and implement your choice and dreams at a whole new level.

 

Read More: Top 5 Internet Marketing Jobs

4 Must-Try Instagram Analytics Tools in 2019

No matter whichever platform you are using for marketing, tracking your metrics and analyzing your results are very crucial to achieve success. Not only it helps you in knowing where you are reaching, how to get a fix and get back on track.

Instagram has become the new social media sensation. It is a social media platform which is fueled with pictures and video which has given a new dimension to visual marketing. This platform has become one of the best to narrate the brand story visually and encourage the consumers to generate and share the real-time activities in the form of pictures and short videos which can be good engagement techniques for a brand.

Using Instagram for marketing purpose has become very popular and is rapidly growing with over 70% of the companies using this platform in 2017. It is important that you use this platform for your business, but once you start, it can be difficult to detect whether you’re truly successful. Without having a clear picture of the right metrics, you’ll never know if you could be doing more to engage your audience or grow your following.

Ways by which brand’s use this platform- Instagram for Marketing

There are various ways for how marketers can use Instagram for marketing. Some of the ways are listed below:

  • Running contests, giveaways to increase engagements among the followers
  • Encourage people to post pictures using the brand’s hashtags
  • Conducting influencing activities through the platform

It is important to keep track of your activities for the key to success. We have curated some of the best Instagram analytics tools to keep track of your progress.

Best Instagram Analytics Tools

1. Instagram Insight

If you own a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insight. This tool gives you insights on basic stats about your posts, profile views, and conversions. The best part is that you get data on Instagram stories as well, including reach, website clicks and more.

The tools give deep-dive information about your audience, like their location, gender, most active time of the day, etc. Additionally, you can notice and then compare your organic post with the promoted post to figure out what is working best for the brand. But unfortunately, there is no desktop version within this app. This tool provides a good basic overview of your analytics for both individual posts and account as a whole.

2. Simply Measured

It is a free tool which offers deep-dive stats about engagement. The tool shows you total engagement, and how that engagement measures up to the past posts. There is a scorecard you get through this tool which highlights your Instagram performance for any given time period.

3. Socialbakers

This must be not the most appealing tool as compared to others in the list. But the tool offers critical information, including your most liked and most commented on the post. Additionally, the tool also generates Instagram Report, which compares your own Instagram account with your competitor which can help you fall in the industry and see what you can do to improve.

4. Squarelovin

Squarelovin is the one-stop solution for those systematic marketers, who are keen to track the performance of their Instagram business profiles on monthly, daily or even hourly bases. Additionally, this tool offers insight into your follower’s interest. And you can also know what is the best time to post, depending on when are the followers most likely on the app.

I would like to recommend, any business to at least try to use a free Instagram analytics tool to assess the performance of your Instagram business page and bring actionable changes accordingly for your business.

 

Read More: The two most crucial factors for a successful website. 

Tips to write an incredible About Me page of a blog

Many of us might be wondering which the most important page on your blog is. One of the most visited page or the page in which the readers are quite curious about reading it. It is the About Me page of a blog. Yes, for many it must be surprising, but it is true. Do you know why? Here’s the answer to your valid question.

When someone lands on your blog, he/she will feel, is this the right blog for me? Whenever a reader comes to your blog he/she will feel that if the blog is worth the time reading or is it of his/her interest in reading. And they’ll definitely look for the ‘About Page’.

Tips to write an incredible About Me page For a Blog

The about page will tell the readers about you, who you are, what are your interests, what you blog is all about and what exactly it does to the readers. The ‘About Me’ page for a blog can be considered as the foundation of your blog. It helps you build a relationship with your readers because people want to connect with real people. Readers want to know your experiences and expertise. The ‘About Me’ page for a blog builds trust in the minds of the readers.

But if the ‘About Me’ page is not written, then people won’t find more about you or your blog. And you don’t want that to happen. Hence, it is crucial writing ‘About Page’ first. Now let’s address the other question, how to write ‘about page’? Here are some of the tips which will help you to write effective ‘about page’.

1. Always write in the first person

If your blog is personal (and not a business blog), always write in the first person. So keep your about page personal and avoid writing in the third person as if someone else is writing/telling about you. This is very important to set up an About Me page for a blog

2. Don’t write too much fancy

Be natural with your writing style, the way you speak, it must be in a conventional tone as if you are introducing yourself to someone else. This will make a close bond, a link and a connection with your readers which will help you in better engagement.

3. Tell them about yourself

Telling the users about you is very crucial. Who you are? Why are you blogging? What is the purpose of your blogging? The problem you are solving? What experience do you have? The readers are curious to know about all. This is very important to set up an About Me page for a blog

4. Tell them about the blog

What is the blog all about? Also, what problem is it solving? What is the purpose of the blog is serving? How will it help the readers? Etc. Mention all of these. Always remember your blog is all about how it will benefit your readers. So keep the focus on it.

5. Ask them to subscribe

When people have read about you. And now that they know the reason about their blog, and how the blog can help them. It is the time where you can pitch them to subscribe to your blog and newsletter. This is very important to set up an About Me page for a blog

These are the tips that you must always consider while writing an ‘about page’ for your blog. But still it is not complete; you need to revise it at regular intervals. Also, when you have written a bunch of blog posts, you can list the latest ones in the about page. If you have testimonials to showcase you can include that too. You can update accordingly with the experience you have gained since you started your journey of blogging.

 

Read more: Top content marketing tools you need to be aware of

Top 5 Content Marketing tools you need to be aware of

It has been rightly stated that ‘content is the king’. Therefore, marketers understand the importance of it. Creating a content marketing strategy is the ultimate weapon for any business success. Useful content should be at the core of your marketing. Here we are going to discuss the top Top 5 Content Marketing tools

Content Marketing is a part of marketing that involves creating and sharing valuable, unique and consistent content not explicitly to promote a brand but to attract a defined audience. Social media is considered an integral part of content marketing.

Top 5 Content Marketing tools

There are various reasons why content marketing is good and is used by the organizations but majorly there are three key reasons listed below:

  • Increase in sales
  • Cost-effective
  • More loyal customers

There are countless content marketing tools to make things easier and to improve your productivity. Some of the top 5  content marketing tools are listed below:

Grammarly

This is one of the most used tools among the others as it is very user-friendly. Whether you are an English Scholar or Grammar Nazi, there are times when you need to reconfirm that the piece of content is correct or not.

With the help of this content marketing tool which is free, you can point out any minor of minor grammatical mistakes. Along with spotting the mistakes, the tool helps you with giving context relevant suggestions and replacements with variables. If you need other opinions like active passive writings, you need to purchase the paid version. Otherwise, the free version is apt for checking your writings.

CoSchedule’s Headline Analyzer

Being a content creator, one should be aware of the importance of the content’s headline. One must use the appropriate headline if you have made a high-quality content, but you don’t you apt headline, then the piece of content would be totally a waste.

By using this headline analyzer, you can peruse the effectiveness of headlines to create the best headline for the content. This tool scores your headline based on the overall word balance, length, keywords and sentiments, which can help you choose what headline can be best for a particular piece of content.

Canva

Canva is the best content marketing tool to create hassle-free creative designs. This tool is free, easy and safe for non-graphic designers who don’t know how to use Photoshop and other designing tools. Designing software is complicated and sometimes it takes really long like weeks/months to learn its usage.

By utilizing Canva, you can make beautiful creative designs like posters, flyers, presentations, Facebook post, and blog banners, the, etc. (all kind of online creative) by its easiest drag and drop feature. The Canva is the most popular and free tool in google that the region they come in Top 5 Content Marketing tools

Google Keyword Tool

Creating content without using appropriate keywords is simply useless. Generating content for marketing strategies is incomplete without fitting keywords in it. Using this tool will help you able to research appropriate keywords for your content strategies and you can use them in content’s headline and body accordingly.

Make the best use of this free content marketing keyword tool to create content marketing strategies by using the information which shows the approximation of the search traffic certain keywords that the users are currently using. The Google Keyword tool is the most popular and free tool in google that the region they come in Top 5 Content Marketing tools

Buzzsumo

Buzzsumo is considered as the most effective content marketing tool that can majorly help content marketers in many ways. This tool analyzes which content performs best for any topic or competitor and find key influencers to promote the content.

This tool is very easy to use and take only a little time to complete a search and better understand what it takes to compete with top social media and search engine performers.

According to us, these are the best content marketing tools that will help you create the best of marketing strategies and distribute valuable content to the potential audience. There are numerous tools available in the market. Hence, you can choose any of them according to your business need. Just remember that it should solve your purpose.

 

Read More: Personal branding to excel at job interviews

Unfolding the Digital Marketing training space with DigitalMantra

Building Digital India

The story of DigitalMantra got featured on ‘The Franchising World’ magazine. It is a tableau for the franchise business. The featuring cover story is ‘Building Digital India’ through imparting digital marketing training to the aspirants. The story stipulates how training in digital marketing works. The founder of DigitalMantra Mr. Devendra Singh & the co-founder Mr. Santosh Mishra have given their take on the digital ecosystem and how people can instill digital marketing education and training. The story has much more to it like addressing the vision of future plans of the company, empowering students & franchising support.

Mission Digital- Unveiling the digital marketing training landscape

Digital Marketing has been a one of the top searched keywords on any search engine list. Have you thought of it? Why? Most in demand skills in India 2018 is digital marketing. DigitalMantra is an institute that helps the aspirants learn the tricks of digital marketing. Having started its journey in 2016, the company offers professional digital marketing classroom training courses to help participants build a career or start their own business. DigitalMantra (a brand of Sanfran DigitalMantra Pvt Ltd) is a pure digital marketing training agency providing inputs for Facebook Blueprint and Google Certification, among others.

Founder of DigitalMantra & his thoughts

As Devendra Singh, Founder & CEO, DigitalMantra says, “Digital marketing is the need of the hour. Ignoring digital marketing is like opening a business but not telling anyone.” The founder is an IIM Calcutta Alumni and has been a part of Digital Marketing since 2010 and introduces himself as ‘Marketing Mafia.’ Also, he quotes that, “He is a hardcore marketer from a digital background and has burned his hands and obtained the first-hand experience of digital marketing.”

DigitalMantra- a brand in digital marketing training education

Digital Marketing stands as a booming career option for the youths in India. DigitalMantra is not catering to one part of society but believes in delivering quality training to students, professionals, and entrepreneurs. The company has a centre in Noida where it caters to around 150 students per month. It is also into institutional training wherein the trainer’s train around 500 students in a month at various institutions in Greater Noida. The USP of the course is that the students get trained by industry professionals that help them learn the best throughout the learning process. With 30+ modules, 80+ hours, 40+ tools and work on upmarket case studies, the curriculum is created that every student can gain utmost from the course through experiential learning.

Growing together

DigitalMantra is now looking for the right partners to grow together. Digital Marketing is one of the most flourishing sectors as of now. Hence, if anyone is willing to get into training others, there is a huge opportunity to create your own institute as our digital marketing franchise partner.

This digital marketing domain has path-breaking returns as well as growth. There are endless benefits attached to the partnering with us. We say don’t partner with us. Partner with Growth. Some of the benefits which our franchisees will get are mentioned below:

  • Manpower Support
  • Lead Generation
  • Centre promotion & marketing
  • 100% hassle-free operations

The franchisees will be backed by a strong support mechanism to make all operations hassle-free.

Be our franchising partner- Partner with us, Partner with Growth. 

Franchise facts

Future Plans

The company has been attracting a lot of interest from potential franchisees. By the end of this year, DigitalMantra will be having a minimum of 5-6 centres in Delhi-NCR and also looking forward to adding 10 centres pan-India during the first quarter of 2019. The idea is to experience the same success story in their region/location like DigitalMantra- Noida experienced in recent times.

The event: Franchise India 2018

Franchise India 2018 was a two-day event at Pragati Maidan, New Delhi. We were located at Hall no. 10, Booth no. A53. The close environment at the event was warm-up. Overall event experience was wondrous. DigitalMantra received around 200+ inquiries per day. People who were looking for business support where curious to know about digital marketing and how they can become potential franchisees. Some were also interested in knowing how we achieve the business timelines. Others were keen to know about when they can expect the breakeven and progressive income month on month.

Read the full coverage: Click Me

Affiliate Marketing: All you need to know about it

Affiliate Marketing is an online sales tactic that connects merchants with individual/independent marketers who are willing to invest time and money to sell a merchants product. This type of marketing lets a product owner increase sales by allowing others targeting the affiliates, to earn a commission by recommending that particular product to others.

The best part about this type of marketing is that the affiliates get to earn money from this marketing without creating the product on their own.

Affiliate marketing is all about earning commission by promoting other person’s/ organization products. You need to find the product you like or relate to, and then promote it to others. It is one of the oldest forms of marketing wherein you refer a person to buy an online product and when that person buys the product based on your recommendation, you receive a commission.

Also, for becoming a part of an affiliate network is an excellent option for the bloggers who are looking to earn money from their blog. Affiliate Marketing is one of the most popular ways for people to earn money online.

How does Affiliate Marketing work?

Affiliates are most successful when the products they promote match the preferences and interest of the followers and the subscribers. The process of affiliate marketing consists of 3 major parts which are as follows:

1. Merchant

A merchant is a maker, company, or the creator of the particular product, service or a brand. Affiliate Marketing Merchant is the one who creates the product or service. Anyone who has the product or service to sell will be a merchant in an affiliate program.

2. Affiliate

Affiliate is a publisher, advertiser or distributor. They can be an individual or even a whole organization. These people promote/advertise affiliate products and draw the attention of potential clients to buy that particular product. If the person buys it, the affiliate gets a commission on the same.

3. Consumer

A consumer is the one who let the affiliate framework go round and offer the results. If there aren’t any successful deals, then there will be no commission to distribute. And they are the one who buys the products or the service sold recommended by the affiliates.

Benefits of Affiliate Marketing Program in 2019

Having an affiliate program is the most powerful way to market your product online. There are numerous benefits attached when you use affiliate marketing program. Some of the benefits are listed below:

1. Performance-Based

One of the best things about affiliate marketing is that it is entirely performance-based. The affiliates are only paid when they complete the desired action. This is one of the added advantages that you need to pay them only when they make a profit for you.

2. Cost Effective

Affiliate marketing is cost-effective because when you are only paying commissions only when the desired conversion occurs. You’re not throwing away any extra money on them anywhere that has no proven value.

3. Rapidly Scale Traffic and better SEO score

When more sites that link to your pages, then there will be more opportunities for you to convert those users into paid customers. The other benefits of having outside resource link back to your site positively affect the search engine ranking. Hence, this will compliment your existing SEO efforts.

 

Learn Affiliate Marketing from DigitalMantra. The institute offers professional digital marketing classroom training course to help you build a career or start your own business.

 

Read More: the Best way to turn email subscriber into social fans

Remarketing: All you need to know why it is extremely important for you

What is Remarketing?

Remarketing is a marketing tactic or action taken by the company to reintroduce a product or service to marketing response to declining sales. The cleverest marketing tactic to connect with the visitors of your website who have not made an immediate purchase. Remarketing gives you a chance to reach out to your customers who have previously visited your website. This process gives you another chance to convert them into sales.

This strategy is considered to be the most cost-effective strategy to increase your sales conversions because you are reaching out to the people who have already expressed interest in your product or service by adding it to the cart or adding it to wishlist but not making it a final purchase. Therefore, these are the people who can be retargeted for increasing your conversions.

How does it work?

For example, a visitor is looking for cosmetics may go to nykaa.com to browse different products available. However, many visitors leave without completing a purchase process. Knowing those visitors are potential customers, nykaa.com can tag these visitors as ‘site visitors’.

This will ultimately allow nykaa.com to deliver advertisements to the tagged ‘site visitors’. There is an option of segmenting the visitors into groups based on the pages they visited to show them highly relevant ads. Hence, resulting in increased repeated visits to your website.

Types of remarketing

There are different kinds of remarketing strategies you can use to remarket:

1. Site Remarketing

This type of remarketing is very commonly used and popular as it is just a matter of displaying ad to users on others website after they visited your site and not made a purchase.

2. Search Remarketing

This type of remarketing is targeting people based on their search keyword. If they use queries that relate to your industry, then showing them your company ads makes sense.

3. Social Media Remarketing

You can also choose to display your remarketing company’s ads on social media platforms like Facebook.

4. Email Remarketing

Target people by showing up your company’s ads within their email to remind them and make a final purchase.

Benefits of Remarketing

There are numerous remarketing benefits. The pointers are listed below:

1. Improved brand recall

Remarketing is the best marketing strategy that reminds prospects about your brand. This type of advertisement helps in a reminder to the prospect about your particular brand.

2. Better engagements with the target audience

This type of marketing is the best way to re-engage with your customers and let them get back to your site and make the final purchase.

3. Improved conversion rates

Remarketing can help drive visitors to your website and make a final purchase as this type of marketing gives a slight reminder to the user to complete the final purchase process resulting in better conversion rate.

4. Attract competitor’s customers

With remarketing; most of the companies use this strategy to target competitor’s customers. This will help you reach our target audience and boost your customer base.

 

Read More: Top opportunities & challenges in Digital Marketing

Top Opportunities and Challenges in Digital Marketing

Digital Marketing as a domain is very dynamic. The digital transformation is in full swing and the companies are doing their best to stay updated. These companies are trying to have an edge over others to keep up the crowd. Some of the biggest challenges and Top Opportunities and Challenges in Digital Marketing

Top Opportunities and Challenges in Digital Marketing

1. Online Reputation Management

The Challenge:  Online reputation management has always been one of the major challenges and has been tricky for business since the companies aren’t sure from where they need to start. Sometimes, companies don’t know how to handle negative reviews. These negative terms are a huge blow to potential customers.

Solution: The mission of the company should be to focus on generating positive word of mouth and buzz about your business. But if the customer is dissatisfied, the company can take immediate action to address the problem prior to the customer getting irritated and releasing a negative review of your company on the internet. Online Reputation Management is very Top Opportunities and Challenges in Digital Marketing

2. Social Media Engagement

The Challenge Social media has always been a big opportunity in the digital world because of the fast internet and accessibility to reach a wider audience through social media platforms. Video-streaming is predicted to be one of the most popular social media tactics. But sometime when the company is new to social media, knowing where to get started or even where to build an engaging audience in social media.

Solution: Social media can be treated as one of the most popular marketing options. Brands should be active on social media to make their presence felt online. The new brands should focus on building an active social media pages by making your audience engaged. That’s only possible by posting something interesting and unique. Regularly posting is also the key to build a base.

If the company is struggling to build a base, they should go for paid social media advertising and then sustain the momentum with an ongoing campaign to reach more people. Social Media Engagement is very Top Opportunities and Challenges in Digital Marketing.

3. Generating traffic & leads

The Challenge: Generating traffic and leads to your business has always been the biggest challenge and marketers are struggling with producing quality content for their website. Quality content is very much crucial for generating traffic on your website. Also, with so many options of platforms where to post and promote is very hard to decide.

Solution: If a company wants to produce enough traffic and leads, then the marketers should truly create high-quality content as well as focus on producing content what your audience needs and demand for. Also, need to focus on which platform to promote your content so that your audiences make it notice. Generating traffic & leads is very Top Opportunities and Challenges in Digital Marketing.

Whatever business you are into, be it whichever industry, there have been slew changes. Digital marketing has always been a dynamic domain. Therefore, the digital marketing trends are constantly changing. Marketers need to be updated with every shift in this field. Hence, these were the opportunities and the challenges that a business face in the area of digital marketing.

 

Read More: Social Media Marketing: The most powerful weapon for businesses

Digital Marketing trends in 2018 that you shouldn’t be ignoring

Are you hungry about digital marketing latest trends? If yes, then this blog is for you. Digital Marketing has changed the whole face of marketing. With the add-on of modern technologies and rise in the digital marketing domain, business is figuring out how to match up with the pace. Here we are going to discuss the Digital Marketing trends 2018.

As 2018 is progressing, digital marketing is facing a dramatic shift. This domain is fast pacing. Hence, you need to stay updated on the same. There are new digital marketing trends and strategies that are evolving in the current high technological era and businesses need to use this to succeed in their marketing efforts.

Digital Marketing trends  in 2018

The pivotal for the companies is to stay updated on the new trends in the industry and find what is best for your business. Sometimes, what has worked for your business the previous year may not work for your business this year because of the new trends keeps on emerging continuously. Here are some of the trends that every marketer or digital learner should be aware of:

1. Artificial Intelligence

AI is very crucial in marketing these days. It is believed that AI is very essential as it analyzes consumer behavior, their search patterns and all. These data help the business to understand how the users find the products and services. It is also believed that organizations opting for AI will save the cost and will surely accelerate growth. Artificial Intelligence is the most powerful Digital Marketing trends in 2018.

2. Personalized Content

Personalized content is a major aspect of marketing as this type of content has a major impact on the minds of the consumer. Personalization gives a unique experience to the customers based on their choice and interest. It is said that this type of content has huge chances of engagement as the customers feel delighted.

3. Chatbots

Chatbots are very crucial digital marketing trend in 2018. This is an artificial intelligence technology that has a real-time instant messaging format. Most of the customers like interacting with Chabot’s as they are responsive and give answers immediately. These virtual assistants are giving outstanding customer services. Hence, various organizations are opting for this service to get better customer satisfaction.

4. Influencer Marketing

Instead of direct marketing, companies prefer paying to the key leader or influencers to spread a word of mouth for their particular brand. This type of marketing is also much in trend this year.

Influencer marketing is one of the most effective marketing tools to attract customers. It is also believed that this type of marketing delivers 11x ROI as compared to other forms of media. Influencer Marketing is the most powerful Digital Marketing trends in 2018.

5. Voice Search

Artificial Intelligence is getting smarter day by day and also the numbers of errors made by voice assistants are getting less. It is very much possible to answer almost all questions through search engines but people have no patience to type and read the content, in this case, voice assistants play a crucial role in providing relevant audio content to the users.

6. Social Media Stories

With Snapchat coming out with the concept of “My Story,” then Facebook and Instagram stories were also introduced. Also, the Instagram stories are a big hit, with around 300 million active users. In this digital era, there is growing popularity of social media stories. Social Media Stories is the most powerful Digital Marketing trends in 2018.

 

Read More: Digital Marketing trends 2019