digital marketing training institute

4 Must-Try Instagram Analytics Tools in 2019

No matter whichever platform you are using for marketing, tracking your metrics and analyzing your results are very crucial to achieve success. Not only it helps you in knowing where you are reaching, how to get a fix and get back on track.

Instagram has become the new social media sensation. It is a social media platform which is fueled with pictures and video which has given a new dimension to visual marketing. This platform has become one of the best to narrate the brand story visually and encourage the consumers to generate and share the real-time activities in the form of pictures and short videos which can be good engagement techniques for a brand.

Using Instagram for marketing purpose has become very popular and is rapidly growing with over 70% of the companies using this platform in 2017. It is important that you use this platform for your business, but once you start, it can be difficult to detect whether you’re truly successful. Without having a clear picture of the right metrics, you’ll never know if you could be doing more to engage your audience or grow your following.

Ways by which brand’s use this platform- Instagram for Marketing

There are various ways for how marketers can use Instagram for marketing. Some of the ways are listed below:

  • Running contests, giveaways to increase engagements among the followers
  • Encourage people to post pictures using the brand’s hashtags
  • Conducting influencing activities through the platform

It is important to keep track of your activities for the key to success. We have curated some of the best Instagram analytics tools to keep track of your progress.

Best Instagram Analytics Tools

1. Instagram Insight

If you own a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insight. This tool gives you insights on basic stats about your posts, profile views, and conversions. The best part is that you get data on Instagram stories as well, including reach, website clicks and more.

The tools give deep-dive information about your audience, like their location, gender, most active time of the day, etc. Additionally, you can notice and then compare your organic post with the promoted post to figure out what is working best for the brand. But unfortunately, there is no desktop version within this app. This tool provides a good basic overview of your analytics for both individual posts and account as a whole.

2. Simply Measured

It is a free tool which offers deep-dive stats about engagement. The tool shows you total engagement, and how that engagement measures up to the past posts. There is a scorecard you get through this tool which highlights your Instagram performance for any given time period.

3. Socialbakers

This must be not the most appealing tool as compared to others in the list. But the tool offers critical information, including your most liked and most commented on the post. Additionally, the tool also generates Instagram Report, which compares your own Instagram account with your competitor which can help you fall in the industry and see what you can do to improve.

4. Squarelovin

Squarelovin is the one-stop solution for those systematic marketers, who are keen to track the performance of their Instagram business profiles on monthly, daily or even hourly bases. Additionally, this tool offers insight into your follower’s interest. And you can also know what is the best time to post, depending on when are the followers most likely on the app.

I would like to recommend, any business to at least try to use a free Instagram analytics tool to assess the performance of your Instagram business page and bring actionable changes accordingly for your business.

 

Read More: The two most crucial factors for a successful website. 

Remarketing: All you need to know why it is extremely important for you

What is Remarketing?

Remarketing is a marketing tactic or action taken by the company to reintroduce a product or service to marketing response to declining sales. The cleverest marketing tactic to connect with the visitors of your website who have not made an immediate purchase. Remarketing gives you a chance to reach out to your customers who have previously visited your website. This process gives you another chance to convert them into sales.

This strategy is considered to be the most cost-effective strategy to increase your sales conversions because you are reaching out to the people who have already expressed interest in your product or service by adding it to the cart or adding it to wishlist but not making it a final purchase. Therefore, these are the people who can be retargeted for increasing your conversions.

How does it work?

For example, a visitor is looking for cosmetics may go to nykaa.com to browse different products available. However, many visitors leave without completing a purchase process. Knowing those visitors are potential customers, nykaa.com can tag these visitors as ‘site visitors’.

This will ultimately allow nykaa.com to deliver advertisements to the tagged ‘site visitors’. There is an option of segmenting the visitors into groups based on the pages they visited to show them highly relevant ads. Hence, resulting in increased repeated visits to your website.

Types of remarketing

There are different kinds of remarketing strategies you can use to remarket:

1. Site Remarketing

This type of remarketing is very commonly used and popular as it is just a matter of displaying ad to users on others website after they visited your site and not made a purchase.

2. Search Remarketing

This type of remarketing is targeting people based on their search keyword. If they use queries that relate to your industry, then showing them your company ads makes sense.

3. Social Media Remarketing

You can also choose to display your remarketing company’s ads on social media platforms like Facebook.

4. Email Remarketing

Target people by showing up your company’s ads within their email to remind them and make a final purchase.

Benefits of Remarketing

There are numerous remarketing benefits. The pointers are listed below:

1. Improved brand recall

Remarketing is the best marketing strategy that reminds prospects about your brand. This type of advertisement helps in a reminder to the prospect about your particular brand.

2. Better engagements with the target audience

This type of marketing is the best way to re-engage with your customers and let them get back to your site and make the final purchase.

3. Improved conversion rates

Remarketing can help drive visitors to your website and make a final purchase as this type of marketing gives a slight reminder to the user to complete the final purchase process resulting in better conversion rate.

4. Attract competitor’s customers

With remarketing; most of the companies use this strategy to target competitor’s customers. This will help you reach our target audience and boost your customer base.

 

Read More: Top opportunities & challenges in Digital Marketing

Digital Marketing trends in 2018 that you shouldn’t be ignoring

Are you hungry about digital marketing latest trends? If yes, then this blog is for you. Digital Marketing has changed the whole face of marketing. With the add-on of modern technologies and rise in the digital marketing domain, business is figuring out how to match up with the pace. Here we are going to discuss the Digital Marketing trends 2018.

As 2018 is progressing, digital marketing is facing a dramatic shift. This domain is fast pacing. Hence, you need to stay updated on the same. There are new digital marketing trends and strategies that are evolving in the current high technological era and businesses need to use this to succeed in their marketing efforts.

Digital Marketing trends  in 2018

The pivotal for the companies is to stay updated on the new trends in the industry and find what is best for your business. Sometimes, what has worked for your business the previous year may not work for your business this year because of the new trends keeps on emerging continuously. Here are some of the trends that every marketer or digital learner should be aware of:

1. Artificial Intelligence

AI is very crucial in marketing these days. It is believed that AI is very essential as it analyzes consumer behavior, their search patterns and all. These data help the business to understand how the users find the products and services. It is also believed that organizations opting for AI will save the cost and will surely accelerate growth. Artificial Intelligence is the most powerful Digital Marketing trends in 2018.

2. Personalized Content

Personalized content is a major aspect of marketing as this type of content has a major impact on the minds of the consumer. Personalization gives a unique experience to the customers based on their choice and interest. It is said that this type of content has huge chances of engagement as the customers feel delighted.

3. Chatbots

Chatbots are very crucial digital marketing trend in 2018. This is an artificial intelligence technology that has a real-time instant messaging format. Most of the customers like interacting with Chabot’s as they are responsive and give answers immediately. These virtual assistants are giving outstanding customer services. Hence, various organizations are opting for this service to get better customer satisfaction.

4. Influencer Marketing

Instead of direct marketing, companies prefer paying to the key leader or influencers to spread a word of mouth for their particular brand. This type of marketing is also much in trend this year.

Influencer marketing is one of the most effective marketing tools to attract customers. It is also believed that this type of marketing delivers 11x ROI as compared to other forms of media. Influencer Marketing is the most powerful Digital Marketing trends in 2018.

5. Voice Search

Artificial Intelligence is getting smarter day by day and also the numbers of errors made by voice assistants are getting less. It is very much possible to answer almost all questions through search engines but people have no patience to type and read the content, in this case, voice assistants play a crucial role in providing relevant audio content to the users.

6. Social Media Stories

With Snapchat coming out with the concept of “My Story,” then Facebook and Instagram stories were also introduced. Also, the Instagram stories are a big hit, with around 300 million active users. In this digital era, there is growing popularity of social media stories. Social Media Stories is the most powerful Digital Marketing trends in 2018.

 

Read More: Digital Marketing trends 2019

Top 5 Chrome Extensions for all Digital Learners

The best thing about Google Chrome is that it offers thousands of third parties extensions that add up the features, boost performance and, fix problems. Google chrome is the most used web browser worldwide. Here we are going to discuss the Top 5 Chrome Extensions for all Digital Learners

Extensions are of much use as they customize the whole browsing experience. These extensions are in addition to the existing browser to make your work easier. Hence, this blog will throw light on top 5 Chrome extensions for all those who are operating into the digital marketing domain

The extensions enhance marketing functions through the task they perform. Though the extensions are available in abundance there are some of the very useful extensions for every digital learner to simplify their work. We have curated top 5 Chrome Extensions for all the digital learners, listed below

Top 5 Chrome Extensions for all Digital Learners

1. Grammarly

It is an important tool for the one studying digital marketing, as it helps to correct the spellings, punctuation errors, and grammar of your content. This tool also helps in building a structured article or a blog so that you can post it to the readers or potential customers, thus, resulting in more views and engagement. The Grammarly is a very popular tool in Google Chrome and they come in list Top 5 Chrome Extensions.

2. Bit.ly.com

Bit.ly allows you to quickly shorten the link. As of August 2018, this tool has shortened over 37.5 billion URLs. This tool provides the best URL shortening services. With bit.ly you can track real-time stats to see which strategies are most effective. The Bit.ly. is a very trending tool in Google Chrome and they come in list Top 5 Chrome Extensions.

3. Buffer

This chrome extension is the most needed as it eases down the work. It allows you to schedule the post and share it on various social media platforms. The best this about this chrome extension is that you can also analyze and track which post is performing well. The buffer is a very user-friendly tool in Google Chrome and they come in list Top 5 Chrome Extensions

4. BuzzSumo

BuzzSumo is one of the most important tools for any content marketer or a blogger as it gives an overview of content share count. It is one of the best tools for exploring new topics. And most importantly you get to know about trending content.

5. Page Analytics

Page Analytics chrome extension gives you an insight into how the customers interact, whether they click or not. Hence, allowing you to see the page views, bounce rates, and exit percentage. Thus, this tool helps you give a deep insight into how visitors interact with your web pages and how you can improve the user experience of your website by making changes in that.

Read More: Most commonly used effective digital marketing tools

Most commonly used effective Digital Marketing tools

Digital Marketing tools are very much noteworthiness in a digital marketer’s life. As digital marketers, today live and die by the tools. A digital marketer is depended on right digital marketing tools to save time in their work as well as in helps them in efficiency factor. There are commonly used effective digital marketing tools, some of them are listed below Here we are going to discuss the Most commonly used effective Digital Marketing tools.

Top 5 Effective digital marketing tools

1. Canva

Canva is one of the best free, web design tools to design beautiful and unique images to share on the blogs, website banners or social media posts. You can use one of the amazing features of canvas one of them is a drag-and-drop feature. This awesome tool is very easy to use and professional layouts to design stunning and innovative graphics. One of the surpassing features of the canvas is that you make create completely unique images from scratch or to polish up some photos that you already have on hand.

2. Social Pilot

Social Pilot is a very cost-effective social media management tool. This tool helps you schedule a post for social media profiles, pages and group on Facebook, LinkedIn, Twitter and many more to increase audience engagement. The tool is meant to improve engagement and analyze results at a pocket-friendly cost. Social Pilot is the most powerful tool in Effective digital Marketing tools

3. MailChimp

MailChimp is a business-oriented email marketing tool for sending messages, collecting statistic and improving performance. The ‘forever free’ plan is perfect for budding entrepreneurs who are not ready to shell out money. This tool is great to start off.

4. Sprout Social

Sprout Social is a powerful social media tool for social media management and engagement platform to engage with current customers and prospective customers. Sprout social is the best Most commonly used effective Digital Marketing tools.

5. SEMRush

SEMRush is a powerful digital marketing tool that helps both paid search and SEO track and improve the overall search ranking. This tool is SEO and searches analytics software. The tool can also be considered as a competitor analysis tool.

 

Read More: How can Digital Marketing Certification help you?

Passionate about Digital Marketing trends and techniques? Join Us
Via – www.pexels.com

Generally, people are confused about their career path. Career holds a major part in our life and a right career path helps you acquire success. But don’t worry, it’s okay to be confused about your career. Hence, you need to choose a career path in a particular field in which you are passionate about. If you are passionate about digital marketing, opt-in for digital marketing training. There are various digital marketing institutes in every nook and cranny. Hence, people find it tough to choose the best digital marketing institute among all.

Are you looking for a career in Digital Marketing? If yes, you are on the right track. As digital marketing is one of the booming sectors. A survey suggests that there will be around 18 lakh job opportunities in the digital marketing domain. We at DigitalMantra offers advanced professional digital marketing training to job seekers, working professionals, and entrepreneurs. The course is designed according to the industry standards that it fit into all the categories of the individuals. The training institute believes in providing quality knowledge by delivering classroom training sessions by our certified faculty.

Why DigitalMantra?

If you are serious to build a career in the Digital Marketing industry then you need to choose wisely. Here are some of the reasons listed why you need to join us for the best of the learning process.

  • We provide best classroom digital marketing training. Enjoy your interactive sessions with DigitalMantra
  • Over 30+ modules are designed for the course so that our trainees don’t lose out on anything
  • Total 80+ hours of rigorous learning to brush up the digital skills
  • Get 40+ free tools that will help your hands-on experience
  • Receive 12+ certification after successful completion of the course
  • Get experiential learning through working on live projects, weekly assignments, and upmarket case studies
  • Best curriculum is designed as per industry standards
  • Get trained by not just trainers but from the real practitioners who are working in the industry and have a rich experience in this domain
  • Lifetime query support on discussion forums

Who can join in for the course?

Digital Marketing is a field which is booming and has become the best career option recommended by LinkedIn as well.  This course is the most opted among various other courses available. Before a decade nobody knew that the digital marketing field would have such rapid growth. Unlike other courses, digital marketing needs no such qualification but a person must have a sound knowledge of computers and the internet. Digital Marketing is not about education level or qualification but about skills.

Below are the set of people who can opt-in for the course –

  • Students (including Graduates, MBA, dropouts, aspiring students) – No matter whichever course you are pursuing whether it is IT, Sales or Marketing you need to have in-depth knowledge about digital marketing because after some years you will end up working in corporate or start of your own venture.
Via – www.canva.com
  • Entrepreneurs – The most requirement of digital marketing knowledge is in the startups. Also, digital marketing offers the flexibility of starting your own business, as you market your product and service in an innovative way. Hence, reaching out to the target audience and converting them into your customers.
Via – www.canva.com

 

  • Working Professionals – These set of people can pursue this course in order to increase or uplift their skill set to match the industry standards.
Via – www.canva.com

Hence, make your smart decision to choose the best digital marketing institute among all that provides rich knowledge in the particular domain.

 

Read More: Digital Marketing: The savior of student’s career