best digital marketing institute

Digital Marketing trends in 2018 that you shouldn’t be ignoring

Are you hungry about digital marketing latest trends? If yes, then this blog is for you. Digital Marketing has changed the whole face of marketing. With the add-on of modern technologies and rise in the digital marketing domain, business is figuring out how to match up with the pace. Here we are going to discuss the Digital Marketing trends 2018.

As 2018 is progressing, digital marketing is facing a dramatic shift. This domain is fast pacing. Hence, you need to stay updated on the same. There are new digital marketing trends and strategies that are evolving in the current high technological era and businesses need to use this to succeed in their marketing efforts.

Digital Marketing trends  in 2018

The pivotal for the companies is to stay updated on the new trends in the industry and find what is best for your business. Sometimes, what has worked for your business the previous year may not work for your business this year because of the new trends keeps on emerging continuously. Here are some of the trends that every marketer or digital learner should be aware of:

1. Artificial Intelligence

AI is very crucial in marketing these days. It is believed that AI is very essential as it analyzes consumer behavior, their search patterns and all. These data help the business to understand how the users find the products and services. It is also believed that organizations opting for AI will save the cost and will surely accelerate growth. Artificial Intelligence is the most powerful Digital Marketing trends in 2018.

2. Personalized Content

Personalized content is a major aspect of marketing as this type of content has a major impact on the minds of the consumer. Personalization gives a unique experience to the customers based on their choice and interest. It is said that this type of content has huge chances of engagement as the customers feel delighted.

3. Chatbots

Chatbots are very crucial digital marketing trend in 2018. This is an artificial intelligence technology that has a real-time instant messaging format. Most of the customers like interacting with Chabot’s as they are responsive and give answers immediately. These virtual assistants are giving outstanding customer services. Hence, various organizations are opting for this service to get better customer satisfaction.

4. Influencer Marketing

Instead of direct marketing, companies prefer paying to the key leader or influencers to spread a word of mouth for their particular brand. This type of marketing is also much in trend this year.

Influencer marketing is one of the most effective marketing tools to attract customers. It is also believed that this type of marketing delivers 11x ROI as compared to other forms of media. Influencer Marketing is the most powerful Digital Marketing trends in 2018.

5. Voice Search

Artificial Intelligence is getting smarter day by day and also the numbers of errors made by voice assistants are getting less. It is very much possible to answer almost all questions through search engines but people have no patience to type and read the content, in this case, voice assistants play a crucial role in providing relevant audio content to the users.

6. Social Media Stories

With Snapchat coming out with the concept of “My Story,” then Facebook and Instagram stories were also introduced. Also, the Instagram stories are a big hit, with around 300 million active users. In this digital era, there is growing popularity of social media stories. Social Media Stories is the most powerful Digital Marketing trends in 2018.

 

Read More: Digital Marketing trends 2019

Top 5 Chrome Extensions for all Digital Learners

The best thing about Google Chrome is that it offers thousands of third parties extensions that add up the features, boost performance and, fix problems. Google chrome is the most used web browser worldwide. Here we are going to discuss the Top 5 Chrome Extensions for all Digital Learners

Extensions are of much use as they customize the whole browsing experience. These extensions are in addition to the existing browser to make your work easier. Hence, this blog will throw light on top 5 Chrome extensions for all those who are operating into the digital marketing domain

The extensions enhance marketing functions through the task they perform. Though the extensions are available in abundance there are some of the very useful extensions for every digital learner to simplify their work. We have curated top 5 Chrome Extensions for all the digital learners, listed below

Top 5 Chrome Extensions for all Digital Learners

1. Grammarly

It is an important tool for the one studying digital marketing, as it helps to correct the spellings, punctuation errors, and grammar of your content. This tool also helps in building a structured article or a blog so that you can post it to the readers or potential customers, thus, resulting in more views and engagement. The Grammarly is a very popular tool in Google Chrome and they come in list Top 5 Chrome Extensions.

2. Bit.ly.com

Bit.ly allows you to quickly shorten the link. As of August 2018, this tool has shortened over 37.5 billion URLs. This tool provides the best URL shortening services. With bit.ly you can track real-time stats to see which strategies are most effective. The Bit.ly. is a very trending tool in Google Chrome and they come in list Top 5 Chrome Extensions.

3. Buffer

This chrome extension is the most needed as it eases down the work. It allows you to schedule the post and share it on various social media platforms. The best this about this chrome extension is that you can also analyze and track which post is performing well. The buffer is a very user-friendly tool in Google Chrome and they come in list Top 5 Chrome Extensions

4. BuzzSumo

BuzzSumo is one of the most important tools for any content marketer or a blogger as it gives an overview of content share count. It is one of the best tools for exploring new topics. And most importantly you get to know about trending content.

5. Page Analytics

Page Analytics chrome extension gives you an insight into how the customers interact, whether they click or not. Hence, allowing you to see the page views, bounce rates, and exit percentage. Thus, this tool helps you give a deep insight into how visitors interact with your web pages and how you can improve the user experience of your website by making changes in that.

Read More: Most commonly used effective digital marketing tools

Most commonly used effective Digital Marketing tools

Digital Marketing tools are very much noteworthiness in a digital marketer’s life. As digital marketers, today live and die by the tools. A digital marketer is depended on right digital marketing tools to save time in their work as well as in helps them in efficiency factor. There are commonly used effective digital marketing tools, some of them are listed below Here we are going to discuss the Most commonly used effective Digital Marketing tools.

Top 5 Effective digital marketing tools

1. Canva

Canva is one of the best free, web design tools to design beautiful and unique images to share on the blogs, website banners or social media posts. You can use one of the amazing features of canvas one of them is a drag-and-drop feature. This awesome tool is very easy to use and professional layouts to design stunning and innovative graphics. One of the surpassing features of the canvas is that you make create completely unique images from scratch or to polish up some photos that you already have on hand.

2. Social Pilot

Social Pilot is a very cost-effective social media management tool. This tool helps you schedule a post for social media profiles, pages and group on Facebook, LinkedIn, Twitter and many more to increase audience engagement. The tool is meant to improve engagement and analyze results at a pocket-friendly cost. Social Pilot is the most powerful tool in Effective digital Marketing tools

3. MailChimp

MailChimp is a business-oriented email marketing tool for sending messages, collecting statistic and improving performance. The ‘forever free’ plan is perfect for budding entrepreneurs who are not ready to shell out money. This tool is great to start off.

4. Sprout Social

Sprout Social is a powerful social media tool for social media management and engagement platform to engage with current customers and prospective customers. Sprout social is the best Most commonly used effective Digital Marketing tools.

5. SEMRush

SEMRush is a powerful digital marketing tool that helps both paid search and SEO track and improve the overall search ranking. This tool is SEO and searches analytics software. The tool can also be considered as a competitor analysis tool.

 

Read More: How can Digital Marketing Certification help you?

The Art of Content Marketing

The art of content marketing is engaging your audience more to promote your business by creating valuable content, promotion more into digital marketing and less of a traditional advertisement. As quoted by Mark Mcguinness, “the less the content looks like advertising, the more effective it will be at advertising.” Here we are going to discuss the Art of Content Marketing

Content Marketing is a form of marketing which focused on creating and sharing free valuable content to attract and convert the prospects into customers and customers into loyal buyers. You must have heard this phrase that ‘content is the king’. And yes, that true.

Think about it. Without content, the SEO have nothing to optimize for search engines, the social media has nothing to engage and the email marketing has nothing to display. Content is the heart of any marketing. Be it traditional or digital. Content is very much crucial regardless of whatever form the content is, it always gives information to your customer, clients or readers.

Effective content marketing always attracts people’s attention. It generally gives loyal customers and increased sales. Also, it’s a myth that you need huge marketing budgets to succeed. You need to have good content marketing to beat bigger competitors online.  Art of Content Marketing is very important for content marketing

Art of Content Marketing- Develop Your Content

Content is very much important for any business. This is not a new concept; some businesses are doing it for the longest period of time as they have been creating content before it becomes a hot topic.

Also, the art of Content Marketing would be more in demand this year, even leaving Email Marketing behind. More than 60% of marketers believe that content marketing gives better results as compared to other digital marketing strategies.

Here, are some of the secret formulas for writing good quality content:

  • Write effective and strong headlines
  • Do proper research and include data, statistics, and metrics in your content
  • Write unique content so that search algorithm rate the content high
  • Optimize the content according to the best SEO practices.

Benefits of Content Marketing

Content Marketing is a long process. Hence, it takes time to create consistently informative, unique and valuable content for the customers.

Some of the Benefits of Content Marketing are-

  • Boost sales
  • The unique content helps in engagement
  • Builds brand loyalty

Content is very much crucial. If you are keen to learn about content or content marketing, enroll in the best digital marketing course.

 

Read More: How can Digital Marketing certification help you?

How can Digital Marketing Certification help you?

Not only for fresher but for the working professionals and entrepreneurs too, digital marketing certification can be of much use. These digital marketing certifications can help the path-breaking progression for them to foster them in their career. Here we are going to discuss How can Digital Marketing Certification help you?

Due to digitalization, people are very much aware of the importance and demand for digital marketing. Everything is related to the internet, whether you talk about shopping, banking and watching commercials or news. Therefore, the internet has become a necessity in our lives. Hence, it has become manifest to invest a career in digital marketing as the old or traditional methods are totally out to date.

With the benefits of digital marketing, businesses are investing more and more in this rather than carrying out the traditional approach of marketing. The more investment of digital marketing field has led to the rapid rise in the importance of digital marketing, more career opportunities and much more. This is the major reason why people are opting for this course to add these demanding skills to boost up their CV.

This blog will help you understand why it is a smart decision to learn digital marketing and how can digital marketing certification help you in the future.

How can Digital Marketing Certification help you?

Getting Digital Marketing certification will help you in your professional life. It will also help you get a good and better opportunity which will be an added advantage for your growth.

Boost your CV

Mentioning the certificate on your CV will add value to it and which will help in overall increase and boost your confidence level. After the digital marketing course, Digital Marketing Certification is the most important. Help you to increase your CV.

Helps you in retaining

Some people are very happy and satisfied only by getting a job. We say don’t be happy with just a job, grab a skill which will help you in the future. Hence, you grab digital marketing as a skill set, the organization will retain you at every stage as it is the most demanded skill set one could ever have.

Updated about the Industry

If you were opt-in for this particular course, you will get to know about the ideologies and concept of this domain. The digital marketing experts will help you guide the dynamic industry and how to stay updated on the same.

We at DigitalMantra believes in providing quality education to the trainees so that they gain the utmost from the course. We are DigitalYogis, who give mantras on digital marketing that will help you get experiential learning throughout the course. The institute is backed up by an agency and now stepped into delivering digital education.

Why is it necessary to get certified in Digital Marketing?

Most demanding Job

Businesses are very much depended on the internet. Hence, organizations have eliminated the traditional approach of marketing. However, there is a need for skilled digital marketers in the industry. Digital Marketing skill set is one the most demanding skill set as there will be around 1,80,000 job opportunities in this domain in the next 3 years.

Increase in Job opportunities

As you can see, the demand in the digital marketing field is insane. There is a huge demand for digital marketing skills. Hence, there is a huge opportunity for professional digital marketers. Also, the multinational companies are majorly hiring the people with the digital skill set.

High Pay

The demand for digital marketers is rapidly increasing. There are a huge demand and a need for a good digital skill set in various sectors. Hence, people with these skills good packages. Also, the bar is set even higher in the coming years with more opportunities coming through digital marketer’s way. The pay scale is not only high for the managerial level but also for entry level depending on your skill set.

Digital Marketing Certification
Digital Marketing Certification

Read More: The Art of Content Marketing

Why is Digital Marketing Training crucial?

If you are new to digital marketing, you might be wondering what exactly is digital marketing. Read on further to gain clarity on what is it all about, why it is important to opt for this training. If you are passionate about acquiring these skills, digital marketing training is crucial.

What is Digital Marketing?

With the evolving technology, the advertising of products and services has been changed from traditional to digital. Hence, this change in promoting the products and services through the internet is what we call Digital Marketing. There is an opportunity for this field. According to a LinkedIn survey, Digital Marketing is expected to generate more than 20 lakh jobs in India by 2020.

Digital Marketing training and its importance

As we are all aware of the fact that the scenario has changed from a traditional approach to a new way called technical.

If you are interested in the role of ‘digital marketer’ in a company, this means learning from the best digital marketing institute is very much crucial. As your digital leanings from a digital marketing institute will help you shine in your career. Moreover, this course will ensure trainees to master in various modules like SEO, Social media marketing, Email marketing and much more.

There are various reason why you need to opt-in for the digital marketing training –

  • If you are learning from the best digital marketing institute, it will improve your online marketing vision by making you understand technology, internet, and advertising ecosystem.
  • It’s only about seeking the best digital marketing training which will help you stand out from others in terms of digital marketing skills.
  • The course will help you in developing advertising ideas.

Why do you need to attend the training?

There are various institutions providing digital marketing course but to choose the best among them all is very much necessary to gain the utmost from the designed course.

  • Seeking the right guidance to outshine in your digital marketing career.
  • To become a pro in digital marketing. If you become an expert in this domain, there is no looking back, as it is the most demanding skill set.
  • You will be aware of various advertising services which may help you if you are planning to start your own business or to be a successful executive.

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